Episode

Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode

Podcast: Honest Ecommerce
Published: Jan 29, 2026
Duration seconds: 1111
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Canonical source: https://honestecommerce.co/episodes/building-demand-momentum-through-strategic-timing-rima-mattok-taboola-bonus-episode-zieezvu8-fz3w_H1V
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Summary

On this bonus episode of Honest Ecommerce, we have Rima Sherman Mattok. She is the Director of Demand Generation at Taboola, driving the growth of their new performance product, Realize. We talk about facing rising ad costs across platforms, launching before peak season to save costs, questioning the myth that more budget wins and so much more!