# Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola  | Bonus Episode

Page: https://stenobird.com/podcast/honest-ecommerce-14292/building-demand-momentum-through-strategic-timing-rima-mattok-taboola-bonus-episode
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/building-demand-momentum-through-strategic-timing-rima-mattok-taboola-bonus-episode.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2026-01-29T14:30:00+00:00
Episode link: https://honestecommerce.co/episodes/building-demand-momentum-through-strategic-timing-rima-mattok-taboola-bonus-episode-zieezvu8-fz3w_H1V
Audio file: https://prfx.byspotify.com/e/pscrb.fm/rss/p/cdn.simplecast.com/audio/594681a4-e5a1-4c95-a4fd-6c607733e73a/episodes/c6dca191-1f5e-4039-bece-3a285eeae3ca/audio/fe95f2dc-ba49-4c18-b681-46ba8321f350/default_tc.mp3?aid=rss_feed&feed=ZF32ZV4p
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/building-demand-momentum-through-strategic-timing-rima-mattok-taboola-bonus-episode
Duration seconds: 1111

## Resource

On this bonus episode of Honest Ecommerce, we have Rima Sherman Mattok. She is the Director of Demand Generation at Taboola, driving the growth of their new performance product, Realize. We talk about facing rising ad costs across platforms, launching before peak season to save costs, questioning the myth that more budget wins and so much more!

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/building-demand-momentum-through-strategic-timing-rima-mattok-taboola-bonus-episode/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/honest-ecommerce-14292/building-demand-momentum-through-strategic-timing-rima-mattok-taboola-bonus-episode.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.