Episode
The Hidden Business Behind Premier League Shirt Sponsorship & The NBA’s £3 BILLION Bet on Europe
- Podcast
- High Performance Business
- Published
- Aug 12, 2026
- Duration seconds
- 2720
- Processing state
not_requested- Canonical source
- https://shows.acast.com/the-room-where-it-happened/episodes/the-hidden-business-behind-premier-league-shirt-sponsorship
Actions
POST https://stenobird.com/v1/public/podcasts/high-performance-business-7257183/episodes/the-hidden-business-behind-premier-league-shirt-sponsorship-the-nba-s-3-billion-bet-on-europe/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/high-performance-business-7257183/the-hidden-business-behind-premier-league-shirt-sponsorship-the-nba-s-3-billion-bet-on-europe.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Why are brands willing to pay £60 million to put their name on a football shirt? Colin Murray and Natalie Pirks explore what makes sports sponsorship so valuable. From a financial services company using a Premier League star to reach new markets to Crystal Palace's unexpected FA Cup sponsorship return, they unpack how brands measure the value of being part of the game. They also look at the Premier League's gambling sponsorship restrictions, why basketball generates less than 1% of Europe's sports revenue, and the billions the NBA is prepared to invest in building its presence across the continent. High Performance Business are also privileged to be joined by sports journalist & special guest Stuart Hodge. IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at https://highpfrmc.com/IFS_HPB_YT We'd love to answer your questions! Send them to @highperformance.business on Instagram. Hosted on Acast. See acast.com/privacy for more information.