{"podcast":{"title":"High Performance Business","slug":"high-performance-business-7257183","podcast_index_feed_id":7257183,"rss_url":"https://feeds.acast.com/public/shows/67b8a49ac0f169362a5f3f65","website_url":"https://shows.acast.com/highperformancebusiness","image_url":"https://assets.pippa.io/shows/67b8a49ac0f169362a5f3f65/1785323178866-7ae53e4f-e592-4f3e-9bda-4dc470dafb3c.jpeg","author":"High Performance","episode_count":89,"summary":"You know the score, but what happens on the pitch is only half the story . Soaring ticket prices. Endless subscription fees. Baffling rule changes. Even the most diehard fans are left wondering: why? Award-winning sports journalists Natalie Pirks & Colin Murray step back from a busy news cycle to deliver the business playbook. Armed with razor-sharp wit and genuine curiosity, they bridge the gap between the sports business and the sport itself, unpacking the power plays shaping global games and decoding what they really mean for people in the stands. From FIFA and F1 to the Premier League and major US sports, High Performance Business delivers top-down clarity straight from the pitch-side, court-side, and paddock. Because when you understand the mechanics behind the machine, you're no longer sitting on the sidelines. No business degree required. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-09-24T00:22:26.301690+00:00","page_url":"https://stenobird.com/podcast/high-performance-business-7257183"},"episode":{"title":"The Hidden Business Behind Premier League Shirt Sponsorship & The NBA’s £3 BILLION Bet on Europe","slug":"the-hidden-business-behind-premier-league-shirt-sponsorship-the-nba-s-3-billion-bet-on-europe","published_at":"2026-08-12T01:00:00+00:00","page_url":"https://stenobird.com/podcast/high-performance-business-7257183/the-hidden-business-behind-premier-league-shirt-sponsorship-the-nba-s-3-billion-bet-on-europe","show_page_url":"https://stenobird.com/podcast/high-performance-business-7257183","url":"https://shows.acast.com/the-room-where-it-happened/episodes/the-hidden-business-behind-premier-league-shirt-sponsorship","audio_url":"https://sphinx.acast.com/p/open/s/67b8a49ac0f169362a5f3f65/e/6a7adde642db07bb28f06d20/media.mp3","summary":"Why are brands willing to pay £60 million to put their name on a football shirt? Colin Murray and Natalie Pirks explore what makes sports sponsorship so valuable. From a financial services company using a Premier League star to reach new markets to Crystal Palace's unexpected FA Cup sponsorship return, they unpack how brands measure the value of being part of the game. They also look at the Premier League's gambling sponsorship restrictions, why basketball generates less than 1% of Europe's sports revenue, and the billions the NBA is prepared to invest in building its presence across the continent. High Performance Business are also privileged to be joined by sports journalist & special guest Stuart Hodge. IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at  https://highpfrmc.com/IFS_HPB_YT We'd love to answer your questions! Send them to @highperformance.business on Instagram. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Why are brands willing to pay £60 million to put their name on a football shirt? Colin Murray and Natalie Pirks explore what makes sports sponsorship so v…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2720,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/high-performance-business-7257183/episodes/the-hidden-business-behind-premier-league-shirt-sponsorship-the-nba-s-3-billion-bet-on-europe/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/high-performance-business-7257183/the-hidden-business-behind-premier-league-shirt-sponsorship-the-nba-s-3-billion-bet-on-europe.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}