Episode
Traditional Chinese embroidery featured in officially-licensed World Cup products
- Podcast
- Headline News
- Published
- Jul 9, 2026
- Duration seconds
- 285
- Processing state
not_requested- Canonical source
- 1_2721021
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Summary
The officially-licensed product system at the World Cup is featuring Chinese intangible cultural heritage for the first time. Items of 1,800-year-old traditional Yi embroidery are expected to be sold through official platforms worldwide.