# Traditional Chinese embroidery featured in officially-licensed World Cup products

Page: https://stenobird.com/podcast/headline-news-207830/traditional-chinese-embroidery-featured-in-officially-licensed-world-cup-products
Text version: https://stenobird.com/podcast/headline-news-207830/traditional-chinese-embroidery-featured-in-officially-licensed-world-cup-products.md
Podcast: [Headline News](https://stenobird.com/podcast/headline-news-207830)
Published: 2026-07-09T03:50:00+00:00
Episode link: 1_2721021
Audio file: https://dts.podtrac.com/redirect.mp3/radio-res.cgtn.com/ueditor/audio/2607/1083569027804.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/headline-news-207830/episodes/traditional-chinese-embroidery-featured-in-officially-licensed-world-cup-products
Duration seconds: 285

## Resource

The officially-licensed product system at the World Cup is featuring Chinese intangible cultural heritage for the first time. Items of 1,800-year-old traditional Yi embroidery are expected to be sold through official platforms worldwide.

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## Transcript

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