Episode
From Services to SaaS: Reinventing a Business in the Age of AI with Erica Olsen
- Podcast
- Growth Capital Podcast
- Published
- Apr 7, 2026
- Duration seconds
- 2688
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/growth-capital-podcast-7115193/episodes/from-services-to-saas-reinventing-a-business-in-the-age-of-ai-with-erica-olsen/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/growth-capital-podcast-7115193/from-services-to-saas-reinventing-a-business-in-the-age-of-ai-with-erica-olsen.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
🧠 Growth Capital Podcast — Episode 71 🧠 In this episode of the Growth Capital Podcast, Justin Dixon sits down with Erica Olsen, Co-founder & CEO of Madison AI, to unpack what it really takes to reinvent a business from consulting to SaaS at exactly the right moment. Erica shares how a simple shift, listening to what customers actually wanted, led to a completely new company, a $1M ARR milestone, and a fast-growing GovTech platform serving cities and counties across the U.S. This isn’t theory. It’s a real-time case study in adapting to AI, finding product-market fit, and building with focus in a market most founders avoid. 🔍 What you’ll learn:• Why customers should define your product• The realities of selling AI into government (and why most fail)• How to transition from services to scalable SaaS• Why niche focus beats broad ambition in early-stage growth• How AI is changing how executives work, not just what they do 🚀 Whether you're a PE-backed operator, startup founder, or investor, this episode offers a practical look at building and scaling in the age of AI.🔗 Connect with Erica on LinkedIn: https://www.linkedin.com/in/ericajolsen/🌐 Learn more: https://madisonai.com/ 👉 Subscribe for more insights from founders, investors, and operators👍 Like the video and share your thoughts in the comments: What would you rebuild differently in an AI-first world?