# From Services to SaaS: Reinventing a Business in the Age of AI with Erica Olsen

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Text version: https://stenobird.com/podcast/growth-capital-podcast-7115193/from-services-to-saas-reinventing-a-business-in-the-age-of-ai-with-erica-olsen.md
Podcast: [Growth Capital Podcast](https://stenobird.com/podcast/growth-capital-podcast-7115193)
Published: 2026-04-07T11:55:00+00:00
Episode link: https://hiretomorrow.podbean.com/e/from-services-to-saas-reinventing-a-business-in-the-age-of-ai-with-erica-olsen/
Audio file: https://mcdn.podbean.com/mf/web/h8nv8n26fmmktxs5/Erica_Olsen8sbhs.mp3
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Duration seconds: 2688

## Resource

🧠 Growth Capital Podcast — Episode 71 🧠 In this episode of the Growth Capital Podcast, Justin Dixon sits down with Erica Olsen, Co-founder & CEO of Madison AI, to unpack what it really takes to reinvent a business from consulting to SaaS at exactly the right moment. Erica shares how a simple shift, listening to what customers actually wanted, led to a completely new company, a $1M ARR milestone, and a fast-growing GovTech platform serving cities and counties across the U.S. This isn’t theory. It’s a real-time case study in adapting to AI, finding product-market fit, and building with focus in a market most founders avoid. 🔍 What you’ll learn:• Why customers should define your product• The realities of selling AI into government (and why most fail)• How to transition from services to scalable SaaS• Why niche focus beats broad ambition in early-stage growth• How AI is changing how executives work, not just what they do 🚀 Whether you're a PE-backed operator, startup founder, or investor, this episode offers a practical look at building and scaling in the age of AI.🔗 Connect with Erica on LinkedIn: https://www.linkedin.com/in/ericajolsen/🌐 Learn more: https://madisonai.com/ 👉 Subscribe for more insights from founders, investors, and operators👍 Like the video and share your thoughts in the comments: What would you rebuild differently in an AI-first world?

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