Episode
The Art of Making a Story 'Pitchable' with Dorie Klissas
- Podcast
- GRC PR 360
- Published
- Jul 8, 2026
- Duration seconds
- 1536
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- https://shows.acast.com/pr-360/episodes/the-art-of-making-a-story-pitchable-with-dorie-klissas
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Summary
Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on "The Today Show," Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare. Key Takeaways: - Crafting pitchable stories - Crisis communication strategies in healthcare - Turning press officers into reporters Episode Timeline: 2:30How hard was the schedule at "The Today Show"? 3:18Dorie's proudest moments working on "The Today Show" 5:00Stem cell controversy 6:00How does a background in journalism help in PR? 7:00How to create a "pitchable" story? 9:25The story of the oyster-catching bird 11:45How to turn press officers into reporters 14:00The importance of well-organized reporting 15:40How to fact-check scientific press releases 17:45How to super-charge media relations during a crisis 19:30Dorie's COVID reporting 21:45Dorie's thought leadership philosophy This episode’s guest: • Dorie Klissas on LinkedIn • Email: [email protected] Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.