{"podcast":{"title":"GRC PR 360","slug":"grc-pr-360-784039","podcast_index_feed_id":784039,"rss_url":"https://feed.pippa.io/public/shows/5dcc39baa20b6b9503a07b26","website_url":"https://shows.acast.com/pr-360","image_url":"https://assets.pippa.io/shows/5dcc39baa20b6b9503a07b26/1776272785404-7cfbeca3-c812-4e19-8396-f73f8bbd1eaf.jpeg","author":"Jan Richardson","episode_count":335,"summary":"PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-22T20:19:38.125526+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039"},"episode":{"title":"The Art of Making a Story 'Pitchable' with Dorie Klissas","slug":"the-art-of-making-a-story-pitchable-with-dorie-klissas","published_at":"2026-07-08T09:02:00+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039/the-art-of-making-a-story-pitchable-with-dorie-klissas","show_page_url":"https://stenobird.com/podcast/grc-pr-360-784039","url":"https://shows.acast.com/pr-360/episodes/the-art-of-making-a-story-pitchable-with-dorie-klissas","audio_url":"https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/6a1caa83ad1ed3d7b531d38c/media.mp3","summary":"Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on \"The Today Show,\" Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare. Key Takeaways: - Crafting pitchable stories - Crisis communication strategies in healthcare - Turning press officers into reporters Episode Timeline: 2:30How hard was the schedule at \"The Today Show\"? 3:18Dorie's proudest moments working on \"The Today Show\" 5:00Stem cell controversy 6:00How does a background in journalism help in PR? 7:00How to create a \"pitchable\" story? 9:25The story of the oyster-catching bird 11:45How to turn press officers into reporters 14:00The importance of well-organized reporting 15:40How to fact-check scientific press releases 17:45How to super-charge media relations during a crisis 19:30Dorie's COVID reporting 21:45Dorie's thought leadership philosophy This episode’s guest: • Dorie Klissas on LinkedIn • Email: Dorie@DorieKlissas.com Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1536,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/the-art-of-making-a-story-pitchable-with-dorie-klissas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grc-pr-360-784039/the-art-of-making-a-story-pitchable-with-dorie-klissas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}