Episode
Maximizing Trust and Credibility Through Research-Driven Content with Becky Lawlor
- Podcast
- GRC PR 360
- Published
- Jul 1, 2026
- Duration seconds
- 1428
- Processing state
not_requested- Canonical source
- https://shows.acast.com/pr-360/episodes/maximizing-trust-and-credibility-through-research-driven-con
Actions
POST https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/maximizing-trust-and-credibility-through-research-driven-content-with-becky-lawlor/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/grc-pr-360-784039/maximizing-trust-and-credibility-through-research-driven-content-with-becky-lawlor.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped scale pipeline growth and enhance industry authority for top-tier tech companies such as Adobe, Samsung, IBM, and Fivetran. In this episode, Becky shares how she uses research-based content creation, original data, strategic research planning, and storytelling to help brands build authority. Key Takeaways: - How original research builds credibility - Why does thought leadership fail? - Building trust in the AI era Episode Timeline: 1:25How did Becky get into research? 4:29The importance of fresh data in B2B marketing 6:08What's happening right now at Redpoint Insights? 9:50How do you turn data into an interesting story? 12:05The signals that build authority 14:30How do you build trust and credibility in the AI era? 17:00Public opinion on AI 17:40Why does most thought leadership fail? 19:00How to make effective thought leadership This episode’s guest: • Becky Lawlor on LinkedIn • Redpoint Insights Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.