{"podcast":{"title":"GRC PR 360","slug":"grc-pr-360-784039","podcast_index_feed_id":784039,"rss_url":"https://feed.pippa.io/public/shows/5dcc39baa20b6b9503a07b26","website_url":"https://shows.acast.com/pr-360","image_url":"https://assets.pippa.io/shows/5dcc39baa20b6b9503a07b26/1776272785404-7cfbeca3-c812-4e19-8396-f73f8bbd1eaf.jpeg","author":"Jan Richardson","episode_count":335,"summary":"PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-22T20:19:38.125526+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039"},"episode":{"title":"Maximizing Trust and Credibility Through Research-Driven Content with Becky Lawlor","slug":"maximizing-trust-and-credibility-through-research-driven-content-with-becky-lawlor","published_at":"2026-07-01T09:02:00+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039/maximizing-trust-and-credibility-through-research-driven-content-with-becky-lawlor","show_page_url":"https://stenobird.com/podcast/grc-pr-360-784039","url":"https://shows.acast.com/pr-360/episodes/maximizing-trust-and-credibility-through-research-driven-con","audio_url":"https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/6a1c8268f7ef7759583c6ee8/media.mp3","summary":"Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped scale pipeline growth and enhance industry authority for top-tier tech companies such as Adobe, Samsung, IBM, and Fivetran. In this episode, Becky shares how she uses research-based content creation, original data, strategic research planning, and storytelling to help brands build authority.  Key Takeaways: - How original research builds credibility - Why does thought leadership fail? - Building trust in the AI era Episode Timeline: 1:25How did Becky get into research?  4:29The importance of fresh data in B2B marketing 6:08What's happening right now at Redpoint Insights? 9:50How do you turn data into an interesting story? 12:05The signals that build authority 14:30How do you build trust and credibility in the AI era? 17:00Public opinion on AI 17:40Why does most thought leadership fail? 19:00How to make effective thought leadership This episode’s guest: • Becky Lawlor on LinkedIn • Redpoint Insights Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1428,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/maximizing-trust-and-credibility-through-research-driven-content-with-becky-lawlor/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grc-pr-360-784039/maximizing-trust-and-credibility-through-research-driven-content-with-becky-lawlor.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}