Episode

Ep.487 Why Spelling Jessica with a 'G' is the Greatest Marketing Hack in Modern History

Podcast
Good Morning, Money!
Published
Jun 15, 2026
Duration seconds
96
Processing state
not_requested
Canonical source
https://www.buzzsprout.com/2406281/episodes/19345673-ep-487-why-spelling-jessica-with-a-g-is-the-greatest-marketing-hack-in-modern-history.mp3
Audio
https://www.buzzsprout.com/2406281/episodes/19345673-ep-487-why-spelling-jessica-with-a-g-is-the-greatest-marketing-hack-in-modern-history.mp3
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Markdown
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Summary

Stop obsessing over a flawless, robotic customer journey. Starbucks built a marketing empire by deliberately misspelling names to create shareable friction. Inject a customized, human imperfection into your onboarding process today and give your clients a psychological reason to talk about your brand publicly. Send us Fan Mail