# Ep.487 Why Spelling Jessica with a 'G' is the Greatest Marketing Hack in Modern History

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Text version: https://stenobird.com/podcast/good-morning-money-6980643/ep-487-why-spelling-jessica-with-a-g-is-the-greatest-marketing-hack-in-modern-history.md
Podcast: [Good Morning, Money!](https://stenobird.com/podcast/good-morning-money-6980643)
Published: 2026-06-15T13:00:00+00:00
Episode link: https://www.buzzsprout.com/2406281/episodes/19345673-ep-487-why-spelling-jessica-with-a-g-is-the-greatest-marketing-hack-in-modern-history.mp3
Audio file: https://www.buzzsprout.com/2406281/episodes/19345673-ep-487-why-spelling-jessica-with-a-g-is-the-greatest-marketing-hack-in-modern-history.mp3
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Duration seconds: 96

## Resource

Stop obsessing over a flawless, robotic customer journey. Starbucks built a marketing empire by deliberately misspelling names to create shareable friction. Inject a customized, human imperfection into your onboarding process today and give your clients a psychological reason to talk about your brand publicly. Send us Fan Mail

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## Transcript

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