Episode

From Pizza Coupons to PCs: How Insights Drive Stories – with Lance Hill

Podcast
Giant Stories
Published
Nov 27, 2024
Duration seconds
2056
Processing state
not_requested
Canonical source
https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV7598549308.mp3?updated=1743007167
Audio
https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV7598549308.mp3?updated=1743007167
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/v1/public/podcasts/giant-stories-7040514/episodes/from-pizza-coupons-to-pcs-how-insights-drive-stories-with-lance-hill
Markdown
/podcast/giant-stories-7040514/from-pizza-coupons-to-pcs-how-insights-drive-stories-with-lance-hill.md

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Summary

In this episode, Lance sits down with John Kiker, president of Medium Giant, to discuss: How building content around tater tots and milkshakes laid an early foundation for Lance’s career journey Why it takes art and science to fuel storytelling The integral role and appeal of authenticity in marketing — and how nuance can be a game-changer Why playing it safe is clamping down on creativity The role of technology in our current world and how it has changed how we work — and create content Learn more about your ad choices. Visit podcastchoices.com/adchoices