# From Pizza Coupons to PCs: How Insights Drive Stories – with Lance Hill

Page: https://stenobird.com/podcast/giant-stories-7040514/from-pizza-coupons-to-pcs-how-insights-drive-stories-with-lance-hill
Text version: https://stenobird.com/podcast/giant-stories-7040514/from-pizza-coupons-to-pcs-how-insights-drive-stories-with-lance-hill.md
Podcast: [Giant Stories](https://stenobird.com/podcast/giant-stories-7040514)
Published: 2024-11-27T11:00:00+00:00
Episode link: https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV7598549308.mp3?updated=1743007167
Audio file: https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV7598549308.mp3?updated=1743007167
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JSON: https://stenobird.com/v1/public/podcasts/giant-stories-7040514/episodes/from-pizza-coupons-to-pcs-how-insights-drive-stories-with-lance-hill
Duration seconds: 2056

## Resource

In this episode, Lance sits down with John Kiker, president of Medium Giant, to discuss: How building content around tater tots and milkshakes laid an early foundation for Lance’s career journey Why it takes art and science to fuel storytelling The integral role and appeal of authenticity in marketing — and how nuance can be a game-changer Why playing it safe is clamping down on creativity The role of technology in our current world and how it has changed how we work — and create content Learn more about your ad choices. Visit podcastchoices.com/adchoices

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## Transcript

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