Episode
Sarah Luna - Pilates 3.0: How Pilates Addiction Plans to Scale to 1,000 Units by 2030
- Podcast
- Future of Fitness
- Published
- Mar 26, 2026
- Duration seconds
- 2492
- Processing state
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Summary
In this episode of The Future of Fitness , host Eric Malzone sits down with Sarah Luna, CEO of Pilates Addiction, to explore the brand's rapid rise and what she calls "Pilates 3.0." With a background as a professional dancer, certified Pilates instructor, and franchise owner, Sarah brings a unique blend of hands-on experience and business acumen to the forefront. She breaks down how Pilates Addiction combines the best of traditional studio Pilates and modern high-intensity reformer workouts into a 50-minute, full-body experience designed for maximum efficiency. From the patented gold "Oram" machine to a member-centric business model built for franchisee success, Sarah shares insights on scaling the brand to 200 locations in 2026, the importance of multi-unit operators, and what it takes to win in today's boutique fitness landscape. Key Takeaways 🧘♀️ Pilates 3.0 Explained – A hybrid approach blending traditional Pilates principles with high-intensity, full-body efficiency using a patented machine that combines four apparatuses into one. 🏢 Franchise Growth – Over 240 licenses sold with plans to open 200 locations in 2026, targeting multi-unit operators with strong business backgrounds. 💰 Lean & Profitable Model – Studios require just 1,500–1,700 sq. ft. and break even with a few hundred members, making it an accessible investment for qualified franchisees. 🎓 Educator Academy – A proprietary 30- to 45-day certification program that trains new instructors, ensuring a steady pipeline of talent for scaling locations. 🎯 Target Demographic – Primarily women aged 25–45, with growing interest from men and an intentional studio design (gold machines, dark lighting) to broaden appeal. 📈 CEO Strategy for Scale – Focus on hiring leaders with scaled experience, using technology for…