# Sarah Luna - Pilates 3.0: How Pilates Addiction Plans to Scale to 1,000 Units by 2030 Page: https://stenobird.com/podcast/future-of-fitness-60424/sarah-luna-pilates-3-0-how-pilates-addiction-plans-to-scale-to-1-000-units-by-2030 Text version: https://stenobird.com/podcast/future-of-fitness-60424/sarah-luna-pilates-3-0-how-pilates-addiction-plans-to-scale-to-1-000-units-by-2030.md Podcast: [Future of Fitness](https://stenobird.com/podcast/future-of-fitness-60424) Published: 2026-03-26T10:00:00+00:00 Episode link: https://futureoffitness.libsyn.com/sarah-luna-pilates-30-how-pilates-addiction-plans-to-scale-to-1000-units-by-2030 Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/futureoffitness/Sarah_Luna_FOF_mixdown.mp3?dest-id=577851 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/future-of-fitness-60424/episodes/sarah-luna-pilates-3-0-how-pilates-addiction-plans-to-scale-to-1-000-units-by-2030 Duration seconds: 2492 ## Resource In this episode of The Future of Fitness , host Eric Malzone sits down with Sarah Luna, CEO of Pilates Addiction, to explore the brand's rapid rise and what she calls "Pilates 3.0." With a background as a professional dancer, certified Pilates instructor, and franchise owner, Sarah brings a unique blend of hands-on experience and business acumen to the forefront. She breaks down how Pilates Addiction combines the best of traditional studio Pilates and modern high-intensity reformer workouts into a 50-minute, full-body experience designed for maximum efficiency. From the patented gold "Oram" machine to a member-centric business model built for franchisee success, Sarah shares insights on scaling the brand to 200 locations in 2026, the importance of multi-unit operators, and what it takes to win in today's boutique fitness landscape. Key Takeaways πŸ§˜β€β™€οΈ Pilates 3.0 Explained – A hybrid approach blending traditional Pilates principles with high-intensity, full-body efficiency using a patented machine that combines four apparatuses into one. 🏒 Franchise Growth – Over 240 licenses sold with plans to open 200 locations in 2026, targeting multi-unit operators with strong business backgrounds. πŸ’° Lean & Profitable Model – Studios require just 1,500–1,700 sq. ft. and break even with a few hundred members, making it an accessible investment for qualified franchisees. πŸŽ“ Educator Academy – A proprietary 30- to 45-day certification program that trains new instructors, ensuring a steady pipeline of talent for scaling locations. 🎯 Target Demographic – Primarily women aged 25–45, with growing interest from men and an intentional studio design (gold machines, dark lighting) to broaden appeal. πŸ“ˆ CEO Strategy for Scale – Focus on hiring leaders with scaled experience, using technology for… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/future-of-fitness-60424/episodes/sarah-luna-pilates-3-0-how-pilates-addiction-plans-to-scale-to-1-000-units-by-2030/transcription-requests` β€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/future-of-fitness-60424/sarah-luna-pilates-3-0-how-pilates-addiction-plans-to-scale-to-1-000-units-by-2030.md` β€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.