Episode
David Magida - The Gym Operator's Guide to HYROX: Structure, Culture, and Revenue
- Podcast
- Future of Fitness
- Published
- Jun 13, 2026
- Duration seconds
- 3011
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Summary
What does it actually take to build a thriving HYROX program inside your gym — and turn it into a serious revenue engine? In this episode of Future of Fitness, host Eric Malzone sits down with David Magida, Global Head of Training at HYROX, to unpack everything gym owners and operators need to know about getting into the fastest-growing fitness sport in the world. David shares how he went from running a boutique gym in DC — nearly losing it all during COVID — to overseeing a global affiliate network of nearly 16,000 gyms. From the electric energy of a 40,000-athlete HYROX event in London, to the step-by-step framework for launching a HYROX program (whether you're crawling, walking, or sprinting), David breaks down the real business case: premium add-on memberships, ads that outperform at 3-to-1, 50% of gym revenue tied to HYROX, and a community so tight your members become your best salespeople. If you're a gym owner sitting on the fence about HYROX, this is the episode that will get you off it. 🏟️ HYROX events are exploding — from 40,000 athletes at the London EMEA Championships to 50,000 participants at the NYC event, the sport's growth shows zero signs of slowing 🏋️ Crawl, walk, run your way in — you don't need to drop $150K on equipment on day one; start with one class per week and build from there 🔥 Authenticity is everything — your coaches and head trainers need to actually race and train in HYROX; members will see right through a program with no real passion behind it 📐 Four class types to know — Foundational, Engine, Power, and Complete make up the full HYROX training methodology, each targeting a different fitness pillar 💰 The money is very real — David's HYROX program now accounts for ~50% of his gym's total revenue, and coaches he's mentored have hit $100K i…