# David Magida - The Gym Operator's Guide to HYROX: Structure, Culture, and Revenue Page: https://stenobird.com/podcast/future-of-fitness-60424/david-magida-the-gym-operator-s-guide-to-hyrox-structure-culture-and-revenue Text version: https://stenobird.com/podcast/future-of-fitness-60424/david-magida-the-gym-operator-s-guide-to-hyrox-structure-culture-and-revenue.md Podcast: [Future of Fitness](https://stenobird.com/podcast/future-of-fitness-60424) Published: 2026-06-13T11:48:00+00:00 Episode link: https://futureoffitness.libsyn.com/david-magida-the-gym-operators-guide-to-hyrox-structure-culture-and-revenue Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/futureoffitness/FOF_DavidMagida_mixdown.mp3?dest-id=577851 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/future-of-fitness-60424/episodes/david-magida-the-gym-operator-s-guide-to-hyrox-structure-culture-and-revenue Duration seconds: 3011 ## Resource What does it actually take to build a thriving HYROX program inside your gym ā€” and turn it into a serious revenue engine? In this episode of Future of Fitness, host Eric Malzone sits down with David Magida, Global Head of Training at HYROX, to unpack everything gym owners and operators need to know about getting into the fastest-growing fitness sport in the world. David shares how he went from running a boutique gym in DC ā€” nearly losing it all during COVID ā€” to overseeing a global affiliate network of nearly 16,000 gyms. From the electric energy of a 40,000-athlete HYROX event in London, to the step-by-step framework for launching a HYROX program (whether you're crawling, walking, or sprinting), David breaks down the real business case: premium add-on memberships, ads that outperform at 3-to-1, 50% of gym revenue tied to HYROX, and a community so tight your members become your best salespeople. If you're a gym owner sitting on the fence about HYROX, this is the episode that will get you off it. šŸŸļø HYROX events are exploding ā€” from 40,000 athletes at the London EMEA Championships to 50,000 participants at the NYC event, the sport's growth shows zero signs of slowing šŸ‹ļø Crawl, walk, run your way in ā€” you don't need to drop $150K on equipment on day one; start with one class per week and build from there šŸ”„ Authenticity is everything ā€” your coaches and head trainers need to actually race and train in HYROX; members will see right through a program with no real passion behind it šŸ“ Four class types to know ā€” Foundational, Engine, Power, and Complete make up the full HYROX training methodology, each targeting a different fitness pillar šŸ’° The money is very real ā€” David's HYROX program now accounts for ~50% of his gym's total revenue, and coaches he's mentored have hit $100K iā€¦ ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/future-of-fitness-60424/episodes/david-magida-the-gym-operator-s-guide-to-hyrox-structure-culture-and-revenue/transcription-requests` ā€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/future-of-fitness-60424/david-magida-the-gym-operator-s-guide-to-hyrox-structure-culture-and-revenue.md` ā€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.