Episode

Retail Media In Your Ears: Inside Dollar General's 21,000-Store Audio Network

Podcast: Future Commerce
Published: Sep 2, 2026
Duration seconds: 2376
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Canonical source: https://www.futurecommerce.com/podcasts/retail-media-in-your-ears-inside-dollar-generals-21-000-store-audio-network
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Summary

The next big advertising opportunity is here. The audio systems in Dollar General’s 21,000 stores connect shoppers with advertisers and drive loyalty. Austin Leonard, VP and GM of Dollar General Media Network (DGMN), sits down with Phillip and Alicia to explain why the retailer has doubled down on audio and the role that non-endemic advertisers play in his long-term vision.