# Retail Media In Your Ears: Inside Dollar General's 21,000-Store Audio Network

Page: https://stenobird.com/podcast/future-commerce-570770/retail-media-in-your-ears-inside-dollar-general-s-21-000-store-audio-network
Text version: https://stenobird.com/podcast/future-commerce-570770/retail-media-in-your-ears-inside-dollar-general-s-21-000-store-audio-network.md
Podcast: [Future Commerce](https://stenobird.com/podcast/future-commerce-570770)
Published: 2026-09-02T11:00:00+00:00
Episode link: https://www.futurecommerce.com/podcasts/retail-media-in-your-ears-inside-dollar-generals-21-000-store-audio-network
Audio file: https://dts.podtrac.com/redirect.mp3/afp-935226-injected.calisto.simplecastaudio.com/fed613f6-db08-4178-9009-bc6bae8658fc/episodes/daf29389-b2af-4609-b3d8-c5230d949e7c/audio/128/default.mp3?aid=rss_feed&awCollectionId=fed613f6-db08-4178-9009-bc6bae8658fc&awEpisodeId=daf29389-b2af-4609-b3d8-c5230d949e7c&feed=hQ2eLzNW
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JSON: https://stenobird.com/v1/public/podcasts/future-commerce-570770/episodes/retail-media-in-your-ears-inside-dollar-general-s-21-000-store-audio-network
Duration seconds: 2376

## Resource

The next big advertising opportunity is here. The audio systems in Dollar General’s 21,000 stores connect shoppers with advertisers and drive loyalty. Austin Leonard, VP and GM of Dollar General Media Network (DGMN), sits down with Phillip and Alicia to explain why the retailer has doubled down on audio and the role that non-endemic advertisers play in his long-term vision.

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## Transcript

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