Episode

Enter Through the Gift Shop: Inside MoMA's Retail Journey

Podcast: Future Commerce
Published: Aug 12, 2026
Duration seconds: 1727
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Summary

MoMA welcomes three million people to its Midtown campus in a good year. But the beloved cultural institution now has the power to reach multiples of that through a hoodie, a Lego set, and a chicken-shaped cutting board. Chief Retail Officer, Jesse Goldstine, joins the show to explain how MoMA inverted the museum retail model, how every product in the store thoughtfully ties back to MoMA’s art, and where the design institution draws the line between rolling out AI partnerships while protecting human craft.