Episode

Cracking the Viral Code: Creators As CMOs

Podcast: Future Commerce
Published: Feb 25, 2026
Duration seconds: 2960
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Canonical source: https://www.futurecommerce.com/podcasts/cracking-the-viral-code-creators-as-cmos
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Summary

Jonathan Cohen, CMO of Onyx Global Group (Pure Daily Care & Aquasonic), joins Phillip and Alicia to trace the arc from Amazon-first launches to TikTok Shop dominance. This week, we unpack the unmeasurable and explore what it actually means to cede your marketing playbook to a creator economy that doesn't need your permission.