# Cracking the Viral Code: Creators As CMOs

Page: https://stenobird.com/podcast/future-commerce-570770/cracking-the-viral-code-creators-as-cmos
Text version: https://stenobird.com/podcast/future-commerce-570770/cracking-the-viral-code-creators-as-cmos.md
Podcast: [Future Commerce](https://stenobird.com/podcast/future-commerce-570770)
Published: 2026-02-25T12:00:00+00:00
Episode link: https://www.futurecommerce.com/podcasts/cracking-the-viral-code-creators-as-cmos
Audio file: https://dts.podtrac.com/redirect.mp3/afp-935226-injected.calisto.simplecastaudio.com/fed613f6-db08-4178-9009-bc6bae8658fc/episodes/e1281ab4-2f9d-4592-aac4-d9eec2f364bb/audio/128/default.mp3?aid=rss_feed&awCollectionId=fed613f6-db08-4178-9009-bc6bae8658fc&awEpisodeId=e1281ab4-2f9d-4592-aac4-d9eec2f364bb&feed=hQ2eLzNW
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JSON: https://stenobird.com/v1/public/podcasts/future-commerce-570770/episodes/cracking-the-viral-code-creators-as-cmos
Duration seconds: 2960

## Resource

Jonathan Cohen, CMO of Onyx Global Group (Pure Daily Care & Aquasonic), joins Phillip and Alicia to trace the arc from Amazon-first launches to TikTok Shop dominance. This week, we unpack the unmeasurable and explore what it actually means to cede your marketing playbook to a creator economy that doesn't need your permission.

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## Transcript

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