Episode

Experian CMO Dacy Yee on Meeting Consumer Needs with Engaging Storytelling

Podcast

Frontier CMO Podcast by Think with Google

Published

Jul 10, 2024

Duration seconds

983

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https://6f760648-7118-4d2a-b754-9230d069dad6.libsyn.com/experian-cmo-dacy-yee-on-delighting-consumers-and-engaging-storytelling

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https://traffic.megaphone.fm/PDP6782505033.mp3

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Summary

This week, Dacy Yee, Chief Marketing and Experience Officer at Experian Consumer Services, joins Joshua Spanier to discuss her consumer advocacy within the organization and the responsibility that comes with marketing its products. Hear how being intentional throughout her career helped Yee become CMO; how Experian approaches meeting consumer needs; and how leveraging a celebrity personality has helped the company break through with its core audience.