# Experian CMO Dacy Yee on Meeting Consumer Needs with Engaging Storytelling

Page: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/experian-cmo-dacy-yee-on-meeting-consumer-needs-with-engaging-storytelling
Text version: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/experian-cmo-dacy-yee-on-meeting-consumer-needs-with-engaging-storytelling.md
Podcast: [Frontier CMO Podcast by Think with Google](https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785)
Published: 2024-07-10T13:30:00+00:00
Episode link: https://6f760648-7118-4d2a-b754-9230d069dad6.libsyn.com/experian-cmo-dacy-yee-on-delighting-consumers-and-engaging-storytelling
Audio file: https://traffic.megaphone.fm/PDP6782505033.mp3
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Duration seconds: 983

## Resource

This week, Dacy Yee, Chief Marketing and Experience Officer at Experian Consumer Services, joins Joshua Spanier to discuss her consumer advocacy within the organization and the responsibility that comes with marketing its products. Hear how being intentional throughout her career helped Yee become CMO; how Experian approaches meeting consumer needs; and how leveraging a celebrity personality has helped the company break through with its core audience.

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## Transcript

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