Episode

Choreograph CEO Evan Hanlon on Building Scale and the Importance of Experimenting

Podcast
Frontier CMO Podcast by Think with Google
Published
Jul 24, 2024
Duration seconds
1448
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https://6f760648-7118-4d2a-b754-9230d069dad6.libsyn.com/choreograph-ceo-evan-hanlon-on-building-scale-from-the-individual-up-and-the-importance-of-experimentation
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Summary

This week on Modern Marketers, Choreograph global CEO Evan Hanlon joins Joshua Spanier and Bethany Poole, global senior marketing director at Google, to discuss the human side of leveraging data in your marketing and why it's more important than ever to make your creative count. Tune in to hear why AI should not be treated as an "easy button," how agencies can best communicate with C-suite clients, and more.