# Choreograph CEO Evan Hanlon on Building Scale and the Importance of Experimenting

Page: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/choreograph-ceo-evan-hanlon-on-building-scale-and-the-importance-of-experimenting
Text version: https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/choreograph-ceo-evan-hanlon-on-building-scale-and-the-importance-of-experimenting.md
Podcast: [Frontier CMO Podcast by Think with Google](https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785)
Published: 2024-07-24T13:30:00+00:00
Episode link: https://6f760648-7118-4d2a-b754-9230d069dad6.libsyn.com/choreograph-ceo-evan-hanlon-on-building-scale-from-the-individual-up-and-the-importance-of-experimentation
Audio file: https://traffic.megaphone.fm/PDP1913795616.mp3
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Duration seconds: 1448

## Resource

This week on Modern Marketers, Choreograph global CEO Evan Hanlon joins Joshua Spanier and Bethany Poole, global senior marketing director at Google, to discuss the human side of leveraging data in your marketing and why it's more important than ever to make your creative count. Tune in to hear why AI should not be treated as an "easy button," how agencies can best communicate with C-suite clients, and more.

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## Transcript

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