Episode
Your Hypotheses Suck ft. Juliana Jackson
- Podcast
- From A to B
- Published
- Feb 26, 2025
- Duration seconds
- 2542
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Summary
Pretty simple to make a hypothesis, right? If/Then statement, and boom, done. I already did most of the hard work in just having the framework. Not quite. A lot of work (and pre-work) SHOULD go into making a hypothesis, so that it can go from a "meh" but functional hypothesis, to a hypothesis that not only drives results, but trust in your experimentation program too! And bonus: Juliana "Run the Jewels" Jackson offers 2 columns / buckets of info you probably never considered which should be available for stakeholders to improve on the presentation of the hypothesis and test doc as a whole. We got into: - What exactly IS a hypothesis (good AND bad) - Why your hypotheses actually suck (and how to make it better) - Going beyond the hypothesis to make sure your test ideas are matching what stakeholders are looking for Timestamps: 00:00 Episode Start 07:24 Hypotheses Need to Reflect What the Business Truly Cares About 12:54 Example of a GOOD Hypothesis 20:21 Do Hypotheses Need to Be MORE Tactical? Or More Strategic? (In Their Wording?) 27:18 Juliana's Two "Can't Miss" Buckets of Information You MUST Have for Every Test 34:31 Shit You Need to Know: Haley Carpenter Go follow Juliana on LinkedIn, and check out her amazing “Standard Deviation Podcast” too! - https://www.linkedin.com/in/juliana-jackson/ - https://www.linkedin.com/company/standard-deviation-podcast/ Make sure you go follow Haley and check out her post too! https://tinyurl.com/FromAtoBHaley Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/ If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!