{"podcast":{"title":"From A to B","slug":"from-a-to-b-6398785","podcast_index_feed_id":6398785,"rss_url":"https://anchor.fm/s/e25e3fac/podcast/rss","website_url":"https://www.linkedin.com/company/from-a-to-b-podcast/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/37878275/37878275-1703179286777-8b235adca747c.jpg","author":"Shiva Manjunath","episode_count":73,"summary":"Conversations with interesting people across the digital marketing spectrum about all things experimentation.","last_synced_at":"2026-07-01T12:19:03.191300+00:00","page_url":"https://stenobird.com/podcast/from-a-to-b-6398785"},"episode":{"title":"Your Hypotheses Suck ft. Juliana Jackson","slug":"your-hypotheses-suck-ft-juliana-jackson","published_at":"2025-02-26T02:00:00+00:00","page_url":"https://stenobird.com/podcast/from-a-to-b-6398785/your-hypotheses-suck-ft-juliana-jackson","show_page_url":"https://stenobird.com/podcast/from-a-to-b-6398785","url":"https://podcasters.spotify.com/pod/show/from-a-to-b/episodes/Your-Hypotheses-Suck-ft--Juliana-Jackson-e2v81vu","audio_url":"https://anchor.fm/s/e25e3fac/podcast/play/98878910/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-1-22%2F6902de29-236b-b560-6fbc-38bf677fa153.mp3","summary":"Pretty simple to make a hypothesis, right? If/Then statement, and boom, done. I already did most of the hard work in just having the framework. Not quite. A lot of work (and pre-work) SHOULD go into making a hypothesis, so that it can go from a "meh" but functional hypothesis, to a hypothesis that not only drives results, but trust in your experimentation program too! And bonus: Juliana "Run the Jewels" Jackson offers 2 columns / buckets of info you probably never considered which should be available for stakeholders to improve on the presentation of the hypothesis and test doc as a whole. We got into: - What exactly IS a hypothesis (good AND bad) - Why your hypotheses actually suck (and how to make it better) - Going beyond the hypothesis to make sure your test ideas are matching what stakeholders are looking for Timestamps: 00:00 Episode Start 07:24 Hypotheses Need to Reflect What the Business Truly Cares About 12:54 Example of a GOOD Hypothesis 20:21 Do Hypotheses Need to Be MORE Tactical? Or More Strategic? (In Their Wording?) 27:18 Juliana's Two "Can't Miss" Buckets of Information You MUST Have for Every Test 34:31 Shit You Need to Know: Haley Carpenter Go follow Juliana on LinkedIn, and check out her amazing “Standard Deviation Podcast” too! - https://www.linkedin.com/in/juliana-jackson/ - https://www.linkedin.com/company/standard-deviation-podcast/ Make sure you go follow Haley and check out her post too! https://tinyurl.com/FromAtoBHaley Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/ If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!","meta_description":"Pretty simple to make a hypothesis, right? If/Then statement, and boom, done. I already did most of the hard work in just having the framework. Not quite.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2542,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-a-to-b-6398785/episodes/your-hypotheses-suck-ft-juliana-jackson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-a-to-b-6398785/your-hypotheses-suck-ft-juliana-jackson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}