Episode
Conducting Better Heuristic Audits ft. Rishi Rawat
- Podcast
- From A to B
- Published
- Jul 2, 2025
- Duration seconds
- 2587
- Processing state
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- https://podcasters.spotify.com/pod/show/from-a-to-b/episodes/Conducting-Better-Heuristic-Audits-ft--Rishi-Rawat-e34sgl7
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Summary
How many of you have seen a website teardown and thought “Dude you literally have 0 data, this is just a vibes analysis?” I have that thought regularly. And it got me thinking about heuristic audits as a whole, and trying to understand what makes a good heuristic audit good, and a bad heuristic audit bad. I enlisted the help of my mortal enemy Rishi Rawat to explore this. Vibes were immaculate, and he actually said some smart things in this episode (shocker - I know). We got into: - The critical missing ingredients to take your heuristic from ‘shit’ to not only trustworthy, BUT valuable - Where many heuristic audits fail to be meaningfully impactful (despite being positioned as such) - An exploration of “expert” vs “non-expert” heuristic audits (and why both are incredibly valuable) Timestamps: 00:00 Episode Start 2:08 What Is a Heuristic Audit (With Help from Ryan Thomas) 8:53 Good Heuristic Audits Are Systematic in Nature 12:22 The "Goal" of the Heuristic Audit May Be More Important Than the Process 16:20 The Importance Of Data to Informing The Heuristic Audit 22:01 Rishi Actually Says Something Smart 27:07 Heuristic Audits Should Highlight BOTH The Good AND The Bad 35:29 Many Heuristic Audits Don't Simulate Emotion (Yet They Should....) Go follow Rishi Rawat on LinkedIn: https://www.linkedin.com/in/rawatrishi/ Go check out the homie Ryan Thomas: https://www.linkedin.com/in/ryancharlesthomas/ Also go follow Shiva Manjunath on LinkedIn: https://www.linkedin.com/in/shiva-manjunath/ Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/ And go get your free ticket for the Women in Experimentation - you might even be entered to win some From A to B merch! : https://tinyurl.com/FromAtoB-WIE