{"podcast":{"title":"From A to B","slug":"from-a-to-b-6398785","podcast_index_feed_id":6398785,"rss_url":"https://anchor.fm/s/e25e3fac/podcast/rss","website_url":"https://www.linkedin.com/company/from-a-to-b-podcast/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/37878275/37878275-1703179286777-8b235adca747c.jpg","author":"Shiva Manjunath","episode_count":73,"summary":"Conversations with interesting people across the digital marketing spectrum about all things experimentation.","last_synced_at":"2026-07-01T12:19:03.191300+00:00","page_url":"https://stenobird.com/podcast/from-a-to-b-6398785"},"episode":{"title":"Conducting Better Heuristic Audits ft. Rishi Rawat","slug":"conducting-better-heuristic-audits-ft-rishi-rawat","published_at":"2025-07-02T01:00:00+00:00","page_url":"https://stenobird.com/podcast/from-a-to-b-6398785/conducting-better-heuristic-audits-ft-rishi-rawat","show_page_url":"https://stenobird.com/podcast/from-a-to-b-6398785","url":"https://podcasters.spotify.com/pod/show/from-a-to-b/episodes/Conducting-Better-Heuristic-Audits-ft--Rishi-Rawat-e34sgl7","audio_url":"https://anchor.fm/s/e25e3fac/podcast/play/104792167/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-29%2Fafc1d1f8-3252-2177-f7aa-1863f154783e.mp3","summary":"How many of you have seen a website teardown and thought “Dude you literally have 0 data, this is just a vibes analysis?” I have that thought regularly. And it got me thinking about heuristic audits as a whole, and trying to understand what makes a good heuristic audit good, and a bad heuristic audit bad. I enlisted the help of my mortal enemy Rishi Rawat to explore this. Vibes were immaculate, and he actually said some smart things in this episode (shocker - I know). We got into: - The critical missing ingredients to take your heuristic from ‘shit’ to not only trustworthy, BUT valuable - Where many heuristic audits fail to be meaningfully impactful (despite being positioned as such) - An exploration of “expert” vs “non-expert” heuristic audits (and why both are incredibly valuable) Timestamps: 00:00 Episode Start 2:08 What Is a Heuristic Audit (With Help from Ryan Thomas) 8:53 Good Heuristic Audits Are Systematic in Nature 12:22 The "Goal" of the Heuristic Audit May Be More Important Than the Process 16:20 The Importance Of Data to Informing The Heuristic Audit 22:01 Rishi Actually Says Something Smart 27:07 Heuristic Audits Should Highlight BOTH The Good AND The Bad 35:29 Many Heuristic Audits Don't Simulate Emotion (Yet They Should....) Go follow Rishi Rawat on LinkedIn: https://www.linkedin.com/in/rawatrishi/ Go check out the homie Ryan Thomas: https://www.linkedin.com/in/ryancharlesthomas/ Also go follow Shiva Manjunath on LinkedIn: ⁠https://www.linkedin.com/in/shiva-manjunath/⁠ Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/ And go get your free ticket for the Women in Experimentation - you might even be entered to win some From A to B merch! : https://tinyurl.com/FromAtoB-WIE","meta_description":"How many of you have seen a website teardown and thought “Dude you literally have 0 data, this is just a vibes analysis?” I have that thought regularly. A…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2587,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-a-to-b-6398785/episodes/conducting-better-heuristic-audits-ft-rishi-rawat/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-a-to-b-6398785/conducting-better-heuristic-audits-ft-rishi-rawat.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}