Episode

The B2B Creator Economy Is Wide Open and Nobody Knows Pricing Yet | Ep 329 with David Walsh Founder & CEO of Limelight

Podcast: Founder's Story
Published: Mar 25, 2026
Duration seconds: 1500
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Canonical source: https://bleav.com/shows/founders-story/episodes/the-b2b-creator-economy-is-wide-open-and-nobody-knows-pricing-yet-ep-329-with-david-walsh-founder-ceo-of-limelight/
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Summary

Daniel Robbins sits down with David Walsh, founder and CEO of Limelight, to break down the rise of B2B creator partnerships and why LinkedIn is becoming the highest leverage channel for founders and brands. David shares how building in public drove roughly 90 percent of Limelight’s revenue, why most creators price wrong because LinkedIn is still the wild west, and what brands actually want from creators right now. They also go deep on marketplace cold start, why top of funnel storytelling matters more than selling, and how Limelight aims to become the system of record for B2B creator programs.