Episode
CRACKING THE CODE: Social Media Strategies from a Real Estate Powerhouse!
- Podcast
- Forward One Podcast
- Published
- Jul 20, 2026
- Duration seconds
- 3108
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/b8a47810
Actions
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Summary
In this Forward One podcast episode, realtor Alyssa Barajas shares how she shifted from studying to be a physician’s assistant to real estate seven years ago after her husband encouraged her to get licensed and list his flipped properties. She explains growing into a high-producing solo agent averaging about 25 transactions per year and why hiring an assistant (Danielle) and later adding an agent (Jasmine) helped her create systems, organize her CRM, and restore balance. Barajas discusses leveraging people and processes, using Follow Up Boss, and the importance of consistent follow-up and managing client expectations when delegating tasks. She outlines her social media strategy—posting 2–3 times daily across platforms with educational, sales, and personal content—plus vendor-collaboration videos for learning and referrals, and she emphasizes authenticity, resources, ongoing learning, and a long-term goal of building rental-property income. *Alyssa Barajas * Instagram: https://www.instagram.com/alyssambarajas/ Website: https://teamcirca.com/agent/alyssa-barajas *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamp: 00:00:00 Meet Alyssa Barajas 00:00:18 From Medicine to Real Estate 00:02:15 Scaling to 25 Deals 00:03:30 Hiring an Assistant 00:06:23 Systems and CRM Setup 00:10:04 Delegation and Standards 00:15:59 Vendor Videos for Referrals 00:20:45 Social Media Content Plan 00:23:42 Posting Cadence and Lead Split 00:25:51 No Prospecting Needed 00:26:41 DIY Medi…