{"podcast":{"title":"Forward One Podcast","slug":"forward-one-podcast-7242978","podcast_index_feed_id":7242978,"rss_url":"https://feeds.transistor.fm/forward-one-podcast","website_url":"https://www.forwardone.com/","image_url":"https://img.transistorcdn.com/VMLvG0T4j9dzgMLIYp9sOqk9vx59Cr-Y3Qth7dCiGJA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzhk/ZTc2ZGJlM2FiYWJi/NTgxZWFmMTJlMTA3/MTgyYy5wbmc.jpg","author":"Paul Morris, Josh Spitzen","episode_count":47,"summary":"Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.","last_synced_at":"2026-07-21T02:17:39.582672+00:00","page_url":"https://stenobird.com/podcast/forward-one-podcast-7242978"},"episode":{"title":"CRACKING THE CODE: Social Media Strategies from a Real Estate Powerhouse!","slug":"cracking-the-code-social-media-strategies-from-a-real-estate-powerhouse","published_at":"2026-07-20T11:49:46+00:00","page_url":"https://stenobird.com/podcast/forward-one-podcast-7242978/cracking-the-code-social-media-strategies-from-a-real-estate-powerhouse","show_page_url":"https://stenobird.com/podcast/forward-one-podcast-7242978","url":"https://share.transistor.fm/s/b8a47810","audio_url":"https://media.transistor.fm/b8a47810/8602b8ae.mp3","summary":"In this Forward One podcast episode, realtor Alyssa Barajas shares how she shifted from studying to be a physician’s assistant to real estate seven years ago after her husband encouraged her to get licensed and list his flipped properties. She explains growing into a high-producing solo agent averaging about 25 transactions per year and why hiring an assistant (Danielle) and later adding an agent (Jasmine) helped her create systems, organize her CRM, and restore balance. Barajas discusses leveraging people and processes, using Follow Up Boss, and the importance of consistent follow-up and managing client expectations when delegating tasks. She outlines her social media strategy—posting 2–3 times daily across platforms with educational, sales, and personal content—plus vendor-collaboration videos for learning and referrals, and she emphasizes authenticity, resources, ongoing learning, and a long-term goal of building rental-property income. *Alyssa Barajas * Instagram: https://www.instagram.com/alyssambarajas/ Website: https://teamcirca.com/agent/alyssa-barajas *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamp: 00:00:00 Meet Alyssa Barajas 00:00:18 From Medicine to Real Estate 00:02:15 Scaling to 25 Deals 00:03:30 Hiring an Assistant 00:06:23 Systems and CRM Setup 00:10:04 Delegation and Standards 00:15:59 Vendor Videos for Referrals 00:20:45 Social Media Content Plan 00:23:42 Posting Cadence and Lead Split 00:25:51 No Prospecting Needed 00:26:41 DIY Medi…","meta_description":"In this Forward One podcast episode, realtor Alyssa Barajas shares how she shifted from studying to be a physician’s assistant to real estate seven years…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3108,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/forward-one-podcast-7242978/episodes/cracking-the-code-social-media-strategies-from-a-real-estate-powerhouse/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/forward-one-podcast-7242978/cracking-the-code-social-media-strategies-from-a-real-estate-powerhouse.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}