Episode
Why No One Is Buying: It's Not Your Ads, It's Your Funnel
- Podcast
- Follow The Yellow Brick Road
- Published
- Sep 8, 2026
- Duration seconds
- 1807
- Processing state
not_requested- Canonical source
- https://followtheyellowbrickroadpodcast.com/
Actions
POST https://stenobird.com/v1/public/podcasts/follow-the-yellow-brick-road-7056493/episodes/why-no-one-is-buying-it-s-not-your-ads-it-s-your-funnel/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/why-no-one-is-buying-it-s-not-your-ads-it-s-your-funnel.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Great ads pointed at a broken funnel will never make you money. Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) run through what actually gets checked before a single dollar goes to a client's funnel — and the fixes most people never bother to look for. ━━━━━━━━━━━━━━━━━━━━━━ 🚀 BUILD YOUR AI WORKFORCE LIVE Three live sessions with Emma and Mitch. You leave with two AI employees deployed inside your business: an Ops Intelligence Analyst and a Media Intelligence Analyst — roles that replace $170K–$240K a year in payroll, running on the AI subscription you already pay for. Learn more 👉 https://theaiworkforcelab.com/ ━━━━━━━━━━━━━━━━━━━━━━ Session recordings are the cheapest conversion lift available and almost nobody uses them — Emma has doubled conversion rates off ten videos. Then there's the design stuff people get wrong every time: twelve fonts, size-11 copy for an older audience, stock photos your customer can't see themselves in, and video elements wider than a phone screen. Plus the testing pass most people skip, and how Emma's agents now build the avatar, redesign the page, and rank what to split test next. ⏱️ TIMESTAMPS 1:14 – Your funnel failed the Tin Man test 1:46 – What gets checked before we run traffic 3:22 – Session recording tools (and the free one) 10:56 – Doubling a conversion rate off 10 recordings 11:55 – If you won't let them win or fail, don't hire them 15:32 – Subscribe + comment break 16:08 – If your funnel looks like an 8-year-old built it 16:58 – Twelve fonts, hot pink backgrounds, size-11 type 20:44 – The stock photo problem nobody catches 22:03 – Test on mobile. Then test on everything else. 25:04 – Hand it to someone outside your demographic 27:16 – Agents that build the avatar and rank your next test 🎁 FREE RESOURCES…