{"podcast":{"title":"Follow The Yellow Brick Road","slug":"follow-the-yellow-brick-road-7056493","podcast_index_feed_id":7056493,"rss_url":"https://feeds.captivate.fm/follow-the-yellow-brick-road/","website_url":"https://followtheyellowbrickroadpodcast.com/","image_url":"https://artwork.captivate.fm/4c54bc52-27db-4657-8c91-caf35a4d3f86/Untitled-design-11.png","author":"Emma Rainville & Mitch Barham","episode_count":110,"summary":"Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.","last_synced_at":"2026-09-23T00:21:00.297392+00:00","page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493"},"episode":{"title":"Why No One Is Buying: It's Not Your Ads, It's Your Funnel","slug":"why-no-one-is-buying-it-s-not-your-ads-it-s-your-funnel","published_at":"2026-09-08T19:00:00+00:00","page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/why-no-one-is-buying-it-s-not-your-ads-it-s-your-funnel","show_page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493","url":"https://followtheyellowbrickroadpodcast.com/","audio_url":"https://episodes.captivate.fm/episode/179add37-0bff-4ff0-be10-62784bce873e.mp3","summary":"Great ads pointed at a broken funnel will never make you money. Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) run through what actually gets checked before a single dollar goes to a client's funnel — and the fixes most people never bother to look for. ━━━━━━━━━━━━━━━━━━━━━━ 🚀 BUILD YOUR AI WORKFORCE LIVE Three live sessions with Emma and Mitch. You leave with two AI employees deployed inside your business: an Ops Intelligence Analyst and a Media Intelligence Analyst — roles that replace $170K–$240K a year in payroll, running on the AI subscription you already pay for. Learn more 👉 https://theaiworkforcelab.com/ ━━━━━━━━━━━━━━━━━━━━━━ Session recordings are the cheapest conversion lift available and almost nobody uses them — Emma has doubled conversion rates off ten videos. Then there's the design stuff people get wrong every time: twelve fonts, size-11 copy for an older audience, stock photos your customer can't see themselves in, and video elements wider than a phone screen. Plus the testing pass most people skip, and how Emma's agents now build the avatar, redesign the page, and rank what to split test next. ⏱️ TIMESTAMPS 1:14 – Your funnel failed the Tin Man test 1:46 – What gets checked before we run traffic 3:22 – Session recording tools (and the free one) 10:56 – Doubling a conversion rate off 10 recordings 11:55 – If you won't let them win or fail, don't hire them 15:32 – Subscribe + comment break 16:08 – If your funnel looks like an 8-year-old built it 16:58 – Twelve fonts, hot pink backgrounds, size-11 type 20:44 – The stock photo problem nobody catches 22:03 – Test on mobile. Then test on everything else. 25:04 – Hand it to someone outside your demographic 27:16 – Agents that build the avatar and rank your next test 🎁 FREE RESOURCES…","meta_description":"Great ads pointed at a broken funnel will never make you money. Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) run through what a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1807,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/follow-the-yellow-brick-road-7056493/episodes/why-no-one-is-buying-it-s-not-your-ads-it-s-your-funnel/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/why-no-one-is-buying-it-s-not-your-ads-it-s-your-funnel.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}