Episode
Interview: Katie Perry, Author of Ticker Shock
- Podcast
- Fintech Business Podcast
- Published
- Aug 12, 2026
- Duration seconds
- 3056
- Processing state
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Summary
In this episode, I had the chance to chat with Katie Perry about her recently published book, Ticker Shock . Katie currently serves as chief marketing officer at crypto and tokenization infrastructure platform zerohash and previously led marketing and partnership for brokerage Public.com. Katie and I had a wide-ranging conversation, discussing: * How corporate communications and investor relations have changed with the rise in importance of retail investors * The role communities on sites like X and Reddit play for investors * The growth of “fandoms” of specific corporate executives and companies * The blurring lines between investing and gambling * How consumer and B2B marketing have evolved over time * Why it’s critical for fintechs to build trust and how they can do it * And much, much more And a reminder, if you’re enjoying this show, please follow, rate & review on your preferred podcast platform, as it really helps others to find the show. And if you want to help support Fintech Business Weekly and independent journalism, upgrade to a paid subscription or reach more than 93,000+ listeners by sponsoring an episode. Get full access to Fintech Business Weekly at fintechbusinessweekly.substack.com/subscribe