Episode

[S5 Ep50] The Messy Middle of Scaling: When Vision & Execution Stop Matching with Kaitlyn David

Podcast
Female Founder Unplugged
Published
May 28, 2026
Duration seconds
1941
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https://www.buzzsprout.com/2326429/episodes/19248070-s5-ep50-the-messy-middle-of-scaling-when-vision-execution-stop-matching-with-kaitlyn-david.mp3
Audio
https://www.buzzsprout.com/2326429/episodes/19248070-s5-ep50-the-messy-middle-of-scaling-when-vision-execution-stop-matching-with-kaitlyn-david.mp3
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Summary

Send us Fan Mail You had the vision. You built the thing! And somewhere between starting and scaling, the message got muddier, the team got busier, and the gap between what you meant to build and what's actually being delivered started to widen. This week's guest knows exactly how to close the gap. I sat down with Kaitlyn David— brand strategist, fractional CMO, and an all-around grounded, human-centered marketing thinker. Kaitlyn looks at marketing from the inside out, and she has some fant...