# [S5 Ep50] The Messy Middle of Scaling: When Vision & Execution Stop Matching with Kaitlyn David

Page: https://stenobird.com/podcast/female-founder-unplugged-3679031/s5-ep50-the-messy-middle-of-scaling-when-vision-execution-stop-matching-with-kaitlyn-david
Text version: https://stenobird.com/podcast/female-founder-unplugged-3679031/s5-ep50-the-messy-middle-of-scaling-when-vision-execution-stop-matching-with-kaitlyn-david.md
Podcast: [Female Founder Unplugged](https://stenobird.com/podcast/female-founder-unplugged-3679031)
Published: 2026-05-28T10:00:00+00:00
Episode link: https://www.buzzsprout.com/2326429/episodes/19248070-s5-ep50-the-messy-middle-of-scaling-when-vision-execution-stop-matching-with-kaitlyn-david.mp3
Audio file: https://www.buzzsprout.com/2326429/episodes/19248070-s5-ep50-the-messy-middle-of-scaling-when-vision-execution-stop-matching-with-kaitlyn-david.mp3
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Duration seconds: 1941

## Resource

Send us Fan Mail You had the vision. You built the thing! And somewhere between starting and scaling, the message got muddier, the team got busier, and the gap between what you meant to build and what's actually being delivered started to widen. This week's guest knows exactly how to close the gap. I sat down with Kaitlyn David— brand strategist, fractional CMO, and an all-around grounded, human-centered marketing thinker. Kaitlyn looks at marketing from the inside out, and she has some fant...

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## Transcript

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