Episode

PR vs ORM: Why Reputation Management Wins on Rankings for Businesses Facing Negative Content

Podcast: Fatrank Podcast
Published: Jul 14, 2026
Duration seconds: 613
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Canonical source: https://fatrank.transistor.fm/524
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Summary

James Dooley, Scott Keever and Tim explain the difference between PR and online reputation management and why businesses managing negative content should focus on ORM strategies that combine PR with SEO, ranking control and entity building in 2026.