# PR vs ORM: Why Reputation Management Wins on Rankings for Businesses Facing Negative Content

Page: https://stenobird.com/podcast/fatrank-podcast-6917040/pr-vs-orm-why-reputation-management-wins-on-rankings-for-businesses-facing-negative-content
Text version: https://stenobird.com/podcast/fatrank-podcast-6917040/pr-vs-orm-why-reputation-management-wins-on-rankings-for-businesses-facing-negative-content.md
Podcast: [Fatrank Podcast](https://stenobird.com/podcast/fatrank-podcast-6917040)
Published: 2026-07-14T10:04:48+00:00
Episode link: https://fatrank.transistor.fm/524
Audio file: https://claritaspod.com/measure/2.gum.fm/op3.dev/e/pdcn.co/e/pscrb.fm/rss/p/pdst.fm/e/dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/media.transistor.fm/5aaa1f95/72f1b079.mp3
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JSON: https://stenobird.com/v1/public/podcasts/fatrank-podcast-6917040/episodes/pr-vs-orm-why-reputation-management-wins-on-rankings-for-businesses-facing-negative-content
Duration seconds: 613

## Resource

James Dooley, Scott Keever and Tim explain the difference between PR and online reputation management and why businesses managing negative content should focus on ORM strategies that combine PR with SEO, ranking control and entity building in 2026.

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## Transcript

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