Episode

DEO Explained: Winning at the Zero Moment of Truth with Decision Engine Optimization (James Dooley Interviews Kasra Dash)

Podcast: Fatrank Podcast
Published: Sep 7, 2026
Duration seconds: 675
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Canonical source: https://fatrank.transistor.fm/624
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Summary

James Dooley and Kasra Dash explain why Decision Engine Optimization matters more than discovery, showing digital marketing agencies how reviews, accreditations and case studies help AI recommend them at the final decision stage.