# DEO Explained: Winning at the Zero Moment of Truth with Decision Engine Optimization (James Dooley Interviews Kasra Dash)

Page: https://stenobird.com/podcast/fatrank-podcast-6917040/deo-explained-winning-at-the-zero-moment-of-truth-with-decision-engine-optimization
Text version: https://stenobird.com/podcast/fatrank-podcast-6917040/deo-explained-winning-at-the-zero-moment-of-truth-with-decision-engine-optimization.md
Podcast: [Fatrank Podcast](https://stenobird.com/podcast/fatrank-podcast-6917040)
Published: 2026-09-07T06:06:26+00:00
Episode link: https://fatrank.transistor.fm/624
Audio file: https://claritaspod.com/measure/2.gum.fm/op3.dev/e/pdcn.co/e/pscrb.fm/rss/p/pdst.fm/e/dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/media.transistor.fm/f9465a57/d2a0827e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/fatrank-podcast-6917040/episodes/deo-explained-winning-at-the-zero-moment-of-truth-with-decision-engine-optimization
Duration seconds: 675

## Resource

James Dooley and Kasra Dash explain why Decision Engine Optimization matters more than discovery, showing digital marketing agencies how reviews, accreditations and case studies help AI recommend them at the final decision stage.

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## Transcript

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