Episode

Decision vs Discovery Engine Optimisation: Winning the 11th Hour with AI Search (James Dooley Interviews Kasra Dash)

Podcast: Fatrank Podcast
Published: Sep 17, 2026
Duration seconds: 658
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Canonical source: https://fatrank.transistor.fm/628
Audio: https://claritaspod.com/measure/2.gum.fm/op3.dev/e/pdcn.co/e/pscrb.fm/rss/p/pdst.fm/e/dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/media.transistor.fm/0a387aa7/37259071.mp3
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Summary

James Dooley and Kasra Dash explain the difference between Discovery Engine Optimisation and Decision Engine Optimisation, and how construction companies can get AI to recommend their brand at the zero moment of truth to win more high-value jobs.