# Decision vs Discovery Engine Optimisation: Winning the 11th Hour with AI Search (James Dooley Interviews Kasra Dash)

Page: https://stenobird.com/podcast/fatrank-podcast-6917040/decision-vs-discovery-engine-optimisation-winning-the-11th-hour-with-ai-search
Text version: https://stenobird.com/podcast/fatrank-podcast-6917040/decision-vs-discovery-engine-optimisation-winning-the-11th-hour-with-ai-search.md
Podcast: [Fatrank Podcast](https://stenobird.com/podcast/fatrank-podcast-6917040)
Published: 2026-09-17T07:44:06+00:00
Episode link: https://fatrank.transistor.fm/628
Audio file: https://claritaspod.com/measure/2.gum.fm/op3.dev/e/pdcn.co/e/pscrb.fm/rss/p/pdst.fm/e/dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/media.transistor.fm/0a387aa7/37259071.mp3
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JSON: https://stenobird.com/v1/public/podcasts/fatrank-podcast-6917040/episodes/decision-vs-discovery-engine-optimisation-winning-the-11th-hour-with-ai-search
Duration seconds: 658

## Resource

James Dooley and Kasra Dash explain the difference between Discovery Engine Optimisation and Decision Engine Optimisation, and how construction companies can get AI to recommend their brand at the zero moment of truth to win more high-value jobs.

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## Transcript

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