Episode

Decision Engine Optimization Case Study: How Soft Surfaces Won a £572,000 Contract Through AI Search (James Dooley Interviews Kasra Dash)

Podcast: Fatrank Podcast
Published: Sep 7, 2026
Duration seconds: 868
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Canonical source: https://fatrank.transistor.fm/625
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Summary

James Dooley and Kasra Dash break down how Decision Engine Optimization helped a 3G sports pitch construction company win a £572,000 contract by influencing the AI-driven decision made at the client's zero moment of truth.