# Decision Engine Optimization Case Study: How Soft Surfaces Won a £572,000 Contract Through AI Search (James Dooley Interviews Kasra Dash)

Page: https://stenobird.com/podcast/fatrank-podcast-6917040/decision-engine-optimization-case-study-how-soft-surfaces-won-a-572-000-contract-through-ai-search
Text version: https://stenobird.com/podcast/fatrank-podcast-6917040/decision-engine-optimization-case-study-how-soft-surfaces-won-a-572-000-contract-through-ai-search.md
Podcast: [Fatrank Podcast](https://stenobird.com/podcast/fatrank-podcast-6917040)
Published: 2026-09-07T06:09:37+00:00
Episode link: https://fatrank.transistor.fm/625
Audio file: https://claritaspod.com/measure/2.gum.fm/op3.dev/e/pdcn.co/e/pscrb.fm/rss/p/pdst.fm/e/dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/media.transistor.fm/e5b3fd7a/b2f9a0c2.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/fatrank-podcast-6917040/episodes/decision-engine-optimization-case-study-how-soft-surfaces-won-a-572-000-contract-through-ai-search
Duration seconds: 868

## Resource

James Dooley and Kasra Dash break down how Decision Engine Optimization helped a 3G sports pitch construction company win a £572,000 contract by influencing the AI-driven decision made at the client's zero moment of truth.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/fatrank-podcast-6917040/episodes/decision-engine-optimization-case-study-how-soft-surfaces-won-a-572-000-contract-through-ai-search/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/fatrank-podcast-6917040/decision-engine-optimization-case-study-how-soft-surfaces-won-a-572-000-contract-through-ai-search.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.