Episode

Decision Engine Optimisation Case Study: How Uniplay Won a £23k Playground Project (James Dooley Interviews Kasra Dash)

Podcast: Fatrank Podcast
Published: Sep 8, 2026
Duration seconds: 430
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Canonical source: https://fatrank.transistor.fm/626
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Summary

James Dooley and Kasra break down how Decision Engine Optimisation and AEO helped Uniplay win a £23,400 school playground project despite being the most expensive quote, because ChatGPT judged them the best value and best fit.